Doug Fritz is the Co-Founder and Executive Chairman of F2 Strategy, the largest pure-play wealthtech consulting firm in the U.S. Doug has successfully navigated the journey from CTO to start-up founder, to enterprise CEO, and is now an M&A-focused executive chairman. Doug is a leading voice and sought-after strategist for growth-focused advisory firms needing to make great decisions about their technology and client experience. Doug recently moved from Santa Cruz, CA to Wilmette, IL with his wife, Liz, and two sons. When not talking tech strategy, you’ll find him on the water racing with his new J-70 sailboat team.